United States public speaking audiences are becoming more and more diverse. It is your responsibility as a public speaker to be aware of and acknowledge significant portions of the audience that come from differing backgrounds. If you are speaking in a different country, again, it is up to you to find out about local customs and types of humor that are appreciated in that locale. The response to humor is quite different for different cultures. Paying close attention to this fact will give you a greater chance of connecting with international audiences in and out of the U.S. You will also be more aware of etiquette and customs that will make you a welcome speaker anywhere you go.
If you are not familiar with your intended audience, in your pre- program research you might ask, 'How diverse is your group? Or do you have members from other countries?' The answers to these questions will help you plan your strategy for connecting with a particular audience.
I was doing my planning for a speech in Baltimore, Maryland and found out that twenty-five percent of the audience was Asian Indian. I knew nothing about the Indian culture and didn't have long to plan. What I did know was the Dunkin' Donut store near my home was owned and run by Indians. That was a good excuse to stop in, down a few eclairs, and do some research. I told the proprietor what I was trying to accomplish and he was glad to help. Out of all the information he gave me about humor in India, I only used one line. That was all it took to connect. The line was, 'I want to tell all my new Indian friends I'm sorry Johnny Lever couldn't make it.' Johnny Lever was one of the top comedians in India. They lit up and I went on with the program.
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